Courses that end in a skill
Knowledge is free. The skill is yours.
Every course names the person it was written for.
Essentials
One skill, two or three hours.
Be found and quoted by AI
FOR ANYONE WITH A NAME ONLINE
AFTERWARDS YOU CANAudit any site for machine readability.
FreeStart free ↗ IN PREPARATIONRead a report, spot the lie
FOR PEOPLE WHO APPROVE BUDGETS
AFTERWARDS YOU CANAsk the four questions that collapse a flattering report.
FreeSoon IN PREPARATIONSocial listening with no budget
FOR STUDENTS AND SMALL TEAMS
AFTERWARDS YOU CANRun a defensible listening study with free instruments.
FreeSoonPractice
Role-specific, with an instrument behind each one.
Influencer marketing without getting scammed
FOR MARKETERS, AGENCIES, BRAND OWNERS
AFTERWARDS YOU CANAudit a creator before the invoice.
FreeStart free ↗ AVAILABLEThe creator who gets rebooked
FOR CONTENT CREATORS AND INFLUENCERS
AFTERWARDS YOU CANPrice from five components instead of guessing.
FreeStart free ↗ IN PREPARATIONMedia buying, plainly
FOR PERFORMANCE MARKETERS AND FOUNDERS
AFTERWARDS YOU CANBuild a plan you can defend in a meeting.
FreeSoon IN PREPARATIONTeaching pack: measurement and evidence
FOR LECTURERS AND TRAINERS
AFTERWARDS YOU CANRun a seminar with slides, exercises and a live instrument.
FreeSoonAdvanced
For people who already know the basics.
The behavioural copy module
FOR PEOPLE WHO WRITE OR APPROVE COPY
AFTERWARDS YOU CANName the mechanism behind any line of copy.
FreeStart free ↗ IN PREPARATIONCoordinated behaviour and its limits
FOR ANALYSTS AND COMMS LEADS
AFTERWARDS YOU CANEstimate the coordinated share, and state the uncertainty.
FreeSoon ON REQUESTA session with your own team
FOR IN-HOUSE TEAMS
WHAT IT ISHalf a day on your own campaigns and data.
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