Influencer marketing without getting scammed
You are buying attention. Check that it exists.
Most of this market still prices on follower counts.
COURSE DOES
Twelve lessons, eight instruments, one habit.
Check before paying, then contract so inflation stops paying.
What is sold, and what arrives
Followers, reach, attention and action are four different quantities and money evaporates between each one. The media kit prices the first; you needed the fourth.
The arithmetic of reach
A 300,000-follower account does not have an audience of 300,000. Convert any media kit into cost per addressable human, which is the only figure worth comparing.
Where the fake supply comes from
Different fake signals cost the supplier different amounts. The price list is the reason every detectable pattern exists.
The five ratios
Fraud is caught not because a number is wrong but because two numbers stopped agreeing. Including the one nobody expects: flat engagement is a warning, not a comfort.
Reading a comment section
Too similar, too fast, from accounts too alike. Plus the ninety-second manual pass that beats every tool.
The shape of a growth curve
Four shapes. Audiences accumulate, purchases arrive, and the difference is visible at a glance once you know what to look for.
Audience geography and language
The fastest disqualifier in the course, skipped because it feels rude to ask. It takes sixty seconds.
Pods, and the honest grey zone
Real people, typed comments, no money, no crime — and an audience of colleagues rather than customers. The reciprocity test takes five minutes.
What a media kit hides
Four standard distortions, and the four questions that break them politely. The third question is the one that reveals everything.
A contract that makes fraud expensive
Six clauses. A creator with a real audience loses nothing under them; one without an audience declines, and you learned what you needed without accusing anyone.
Measure the campaign, not the creator
Three levels of honesty, and the single change — a code you count yourself — that does more than every detection method combined.
When everything is real and it still fails
Fit, creative control, frequency, and the offer. Most briefs control hard for fraud and not at all for the thing that actually causes the loss.
ACCESS
Knowledge is free. So is this course.
No payment, no account, no email address. Open it and start. Your progress stays in this browser, and when every section is complete your certificate unlocks, ready to add to LinkedIn.
Free
NO PAYMENT · NO ACCOUNT · NOTHING ASKED OF YOUStart the course →
Finish every section and the certificate unlocks: your name, the course, the date and a reference number. One click opens LinkedIn’s Licenses & certifications form with the details filled in.
- Open the course — nothing to sign up for
- Work through it in your browser, at your pace; progress is saved on this device
- Mark every section complete to unlock the certificate
- Download it as PNG and add it to LinkedIn, under Licenses & certifications
Before you start.
Will this prove someone is committing fraud?
No, and it is not designed to.
Do I need special tools or paid data?
No. Everything works from what anyone can see.
Is it useful if I am the creator, not the buyer?
Yes — it tells you what a careful brand will check.