The creator who gets rebooked
Brands are learning to check. If your audience is real, that is your raise.
For a decade this market priced on follower counts. That is ending.
COURSE DOES
Twelve lessons, eight instruments, one argument.
Precision favours whoever has the stronger case.
What a competent brand actually checks
Seven checks, ninety seconds, and a decision — all of it before you are contacted. Plus the innocent explanation for each, and the evidence only you can supply.
Your numbers, read the way a buyer reads them
Followers mean the least. Saves mean the most and almost nobody reports them. One change here separates you from your whole tier.
The audience you have, and the one you can sell
Three audiences live inside one account and you are paid for the third. Working out which is which is where the unrealised money sits.
Fixing what is fixable
Some things change in weeks, some in months, some never. The only category that ends careers is the third one handled as if it were the first.
A media kit that survives interrogation
Four questions are coming. Answer them before they are asked and you become the easiest yes on the shortlist. Question three decides everything.
Getting to a number, and defending it
Five components, separately negotiable. And the one move that keeps your fee intact when someone says it is too expensive.
The pitch, and the first call
Everyone sends the same email. The one that works does the buyer’s evaluation for them — including naming your own weakest number.
Standard, unusual, or abusive
Twelve clauses sorted, with what to counter each one with. The test that separates unusual from abusive takes one question.
The variable fee, and whose risk it is
Performance pay can be the best offer you get or a transfer of risk you cannot influence. The line between them is precise.
The brief, the work, and the disclosure
The most common reason a campaign fails is that the brand scripted away the thing they paid for. How to agree the boundary early.
Reporting so that you get rebooked
The report is not admin. It is written for the person who decides next quarter’s budget and is not in the room.
Saying no, and why it raises your price
Your rate is a function of your average outcome. Declining mismatches is the only lever that raises the average without doing anything harder.
ACCESS
Knowledge is free. So is this course.
No payment, no account, no email address. Open it and start. Your progress stays in this browser, and when every section is complete your certificate unlocks, ready to add to LinkedIn.
Free
NO PAYMENT · NO ACCOUNT · NOTHING ASKED OF YOUStart the course →
Finish every section and the certificate unlocks: your name, the course, the date and a reference number. One click opens LinkedIn’s Licenses & certifications form with the details filled in.
- Open the course — nothing to sign up for
- Work through it in your browser, at your pace; progress is saved on this device
- Mark every section complete to unlock the certificate
- Download it as PNG and add it to LinkedIn, under Licenses & certifications
Before you start.
Will this help me grow?
No, and it does not try.
You teach brands how to check us. Whose side are you on?
Both, and openly.
I bought followers years ago. Is this course pointless for me?
No. Lesson four deals with exactly this, without moralising.