What makes this different from other marketing psychology courses?

Most marketing psychology content repeats a small set of findings without checking whether they held up. This module separates the effects that replicate from the ones that did not, names the evidence behind each, and ends with a lesson on how to check a claim yourself before you build a campaign on it.

Is the module available in Romanian?

Yes. Every lesson, the instrument and the test exist in both English and Romanian. You switch language at any point and your progress carries over.

Do I get files I can download?

No. The module runs in the browser on your own account, because the copy-audit instrument needs a server to work and because your saved audits belong to your account. There is no PDF to lose or leak.

People who write or approve marketing copy: performance marketers, social media managers, founders writing their own landing pages, and strategists who want to argue from evidence rather than from a slide they saw once.

How long does it take?

About six hours of reading and exercises. The instrument and the test stay available afterwards for as long as the module runs.

The Behavioural Copy Module — Alex-George Adam

WHAT IS
INSIDE

Twelve lessons, in the order they actually help.

The first part is how decisions get made.

PART ONE

How a person actually decides

The mechanics, without the LinkedIn cartoon version.

Fast and slow, carefullyWhat the two-system picture is good for.
AnchoringThe first number contaminates every number after it.
FramingOne fact, two packages, different decisions.
Loss aversion, honestlyWeaker than the seminars claim.

PART TWO

Where it lands in the copy

Six lessons, each ending with your own page rewritten.

The headlineClarity before cleverness.
Price on the pageAnchor, decoy, contrast.
Defaults and choice architectureThe strongest, least glamorous lever.
FrictionEvery form field has a measurable price.
Social proof, and where it breaksThe case where the norm backfired.
Real urgency and the fake kindWhat a countdown costs you the second time.

PART THREE

Limits, and how to check

The part that separates this from a listicle.

Nudge or dark patternWhere the line sits, and what crossing it costs.
Check it yourselfA short method you can run on any claim.

THE
INSTRUMENT

It reads your copy and tells you what it is doing.

Built on Echo Muse, the readiness instrument already running on this site.

SAMPLE OUTPUT · A REAL SAAS PRICING PAGE

Clarity71
Anchor present24
Framing58
Friction86
Proof signal39

Read that as: understandable, asks for little, gives no reference point.

WHY IT CANNOT BE PIRATED

A text can be copied. A running instrument cannot.

The instrument is the reason the module keeps its value.

PRICE AND
ACCESS

One payment. No subscription, no upsell.

You pay once and the link arrives by email.

ADVANCED TIER

$9.99

$9.99 · ONE-TIME PAYMENT · TAXES ADDED AT CHECKOUT WHERE APPLICABLE Get the module

Secure checkout by Gumroad · Taxes calculated at checkout

Immediate digital access. Voluntary change-of-mind refunds are not offered after access begins. Mandatory statutory rights remain unaffected. Refund & withdrawal policy

Already bought it? Redeem your licence key.

WHAT YOU GET

Twelve lessons, in English and Romanian
The copy-audit instrument
The full calibration test
A final exercise on your own page
Every source named, with a link

Buy this if

You write or sign off on marketing copy.
You suspect some of it does not hold.
You would rather have an instrument than a certificate.

Do not buy this if

You want templates and swipe files.
You need a certificate for HR.
You are looking for growth hacks.

HOW IT
WORKS

Four steps, about a minute.

Payment by Gumroad, access here.

01
Pay on Gumroad

Card or PayPal, in dollars.
02
Your licence key arrives

Shown on the confirmation page and emailed to you.
03
Paste it once, here

At /redeem — bound to one course only.
04
The course opens

Three devices, progress saved, no key needed again.

Nothing is downloadable, by design.

QUESTIONS

Before you spend anything.

Why is there no PDF?

Because the instrument needs a server, and a file is gone the moment it leaves.

Is it really bilingual?

Both versions are written, not translated.

Who are you to teach this?

I publish open-access research and build the instruments on this site.

Can I get a refund?

Access opens immediately.

What happens if I lose the email?

Enter the same address and a new link arrives.

The behavioural copy module