When does a measure justify a decision?

Digital measurement turns activity into indicators. Moving from an indicator to a decision requires attention to the meaning of the measure, the evidence lost along the way and the assumptions of the decision rule.

Digital measurement and decisions

A listening pipeline can discard attribution evidence. A promotion decision requires assumptions about customer response and stock state. These are different problems that share a need to make the measurement-to-decision step explicit.

Research behind the question

Related instruments and their methods

Related data journalism

These stories share an interpretive question; they are not presented as empirical tests of every linked paper.