When Coordination Becomes Consensus: Mechanism-Attribution Loss in Social Listening Pipelines
Follows one question — who is really speaking? — down the length of a listening pipeline. Collection, deduplication, classification, aggregation: each stage quietly discards some of the evidence that would separate coordinated amplification from genuine consensus, until a dashboard reports an agreement the raw trace never established.
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The question it belongs to
Who is really speaking?
The Coordination–Consensus Continuum is Alex-George Adam’s framework for examining attribution in social listening: which mechanisms are compatible with an observed conversation, and what evidence would distinguish coordination from consensus?
When does a measure justify a decision?
Digital measurement turns activity into indicators. Moving from an indicator to a decision requires attention to the meaning of the measure, the evidence lost along the way and the assumptions of the decision rule.
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Use these instruments to explore related questions. A thematic connection does not make every instrument a formal implementation or validation of this paper.