The Story Comes Cheap: Brand Authenticity as a Cost Inference and the Signal Floor for Identity Goods
Brand authenticity as a cost inference, not a property consumers detect. If generative AI drives the cost of the carrying signal toward zero, which signals still separate an authentic sender from an inauthentic one? The paper derives that single condition — the signal floor — for identity goods.
Read the paper on Zenodo ↗This page introduces the work and connects it to the wider practice. The repository record contains the full paper, its version information and supporting material.
The question it belongs to
What makes a signal credible?
The signal-floor account treats brand authenticity as a cost inference: what would it take for different kinds of senders to produce the same signal? The Story Comes Cheap develops this question; its companion protocol sets out a way to test the account.
Explore the related instruments
Use these instruments to explore related questions. A thematic connection does not make every instrument a formal implementation or validation of this paper.