A canvas where the business problem, the insight, the audience, the creative concept, the executions and the KPIs are wired together — and every link is tested before a cent is spent.
Campaign Studio checks the logic of a campaign, not its taste. Blocks follow a fixed grammar — problem → insight → audience → concept → execution → KPI — and the canvas refuses links that skip a step (an execution with no idea behind it, a KPI with nothing to measure). Each link is scored 0–100 from the language the two blocks share, how complete both are, and a grammar rule: insights need evidence, concepts must echo the insight's tension, and KPIs must suit what the channel can actually move (attention, behaviour or business). A chain is judged by its weakest link, and the loop closes only when a KPI measures the problem's business metric. Everything runs in the browser and is saved locally; nothing is uploaded.
Limits: shared language is a proxy for coherence, not proof of it, and the rules are deliberately simple and visible. Use Studio to make the logic explicit, then send the campaign to Echo Oracle to stress-test messages, audience friction and media.