What makes a signal credible?

The signal-floor account treats brand authenticity as a cost inference: what would it take for different kinds of senders to produce the same signal? The Story Comes Cheap develops this question; its companion protocol sets out a way to test the account.

Signal cost and authenticity

A compelling story is not itself a test of the theory. The research and its testing protocol should be read together.

Research behind the question

Related instruments and their methods

Related data journalism

These stories share an interpretive question; they are not presented as empirical tests of every linked paper.